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Type A and Money Savvy Generation launch moneysavvygeneration.com CHICAGO (20 February 2002) - Two women-owned Chicago businesses promote financial literacy for America’s children. In an effort to lend support to families and educators committed to raising financially savvy kids, Type A Learning Agency and Money Savvy Generation are pleased to announce the launch of MoneySavvyGeneration.com. The new website provides parents, educators, and grandparents easy access to innovative products, curriculum, resources, and advice to help teach kids aged 7-12 about money basics. According to a recent economic literacy survey, many adults and teens lack understanding of even the most basic concepts about money, and two out of three high school students tested failed a quiz on basic economic principles (National Council on Economic Education, 2000). Yet, Generation Y (ages 5 – 20) spent $155 billion of their own and their parents’ money, while twelve percent of 12-19-year olds hold a credit card in their own name (U.S News & World Report, March 19, 2001). As a private banker with 20 years experience in the financial services field, Susan Beacham founded Money Savvy Generation in 1999, because she became quite aware of the difficulty that many people, especially women, have in grappling with the concepts of personal financial management. “As a financial professional, I encountered so many people who were obviously uncomfortable with what they didn’t know about managing money. This just seemed so unnecessary…money management should be as natural as learning to read. But the more I tried to educate adults, the more I saw that financial education needed to start much earlier in life.” Through these experiences, Beacham’s calling became clear: get into the elementary schools to teach America’s children economic literacy at an early age. For the next several years, Beacham worked tirelessly as a volunteer teacher in her daughters’ school district teaching her 8-week curriculum entitled “Mrs. Money Talks Money.™” MoneySavvyGeneration.com, the patented Money Savvy Pig,™ and its supporting curriculum, Money Savvy Kids™, all evolved out of this teaching experience. According to Beacham, “What makes the Money Savvy Pig™ and the Money Savvy Kids™ curriculum unique is the simple way they present their messages. The Money Savvy Pig™ has four chambers, one for each of the choices that children have when they earn or receive money – Save, Spend, Donate or Invest. The Money Savvy Pig™ gives them power over the money in their lives, thus allowing them to transact in a grown-up way, without feeling controlled.” The Money Savvy Kids™ curriculum is a completely self-contained, 8-unit curriculum that requires no pre-work on the educator’s part. It has received rave reviews from teachers and students in the public schools where Beacham has taught. “It’s such an honor to be a part of Susan’s mission to raise financially literate children,” said Anna Belyaev, Type A’s CEO. “Helping Money Savvy Generation expand its curriculum and apply today’s Internet technologies to the task fits in well with our own company’s commitment to education and e-learning.” Moneysavvygeneration.com officially launched on January 31,2002, and can be accessed at http://www.moneysavvygeneration.com. CONTACTS: Anna Belyaev Susan Beacham
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© 2009 Type A Learning Agency LLC. All rights reserved.
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