Type A Learning Agency

New family website bridges the money gap between parents and kids

CHICAGO (20 August 2001) - Kid Capital LLC. and Type A Learning Agency are pleased to announce the launch of www.kidcapital.com, an innovative website designed to get families talking about money and money management while their kids are still young. KidCapital.com provides a virtual space where families with pre-teen kids (ages 7-13) will find many opportunities to learn about money together.

According to Advertising Age, pre-teens influence nearly $600 billion in annual spending in America. They control between $200 to $300 billion of their own money, most of which is received from parents, extended family members, and friends. The Adbusters group also says teenagers are exposed to an estimated 3,000 advertisements each day. “We’re not trying to place an unhealthy emphasis on money,” says Kid Capital founder, Jeff Semenchuk, “but given our cultural conditions, we want to equip our kids to manage money responsibly and prevent them from making big money mistakes in the future.”Semenchuk started the company in response to his own family’s need for ways to talk about and learn good money habits.

That’s why Kid Capital’s signature focus is based on four principle actions: save, invest, give, and spend. All of Kid Capital’s product offerings reflect these actions and uses of money, as well as where and how much emphasis should be put on money in a family’s everyday life based on individual family values.

Not just for parents, KidCapital.com provides a rich variety of family financial information for extended family members, educators, financial services companies, and anyone with an interest in educating kids. Kids will also find a colorfully interactive section that features games, career information, and real stories from money savvy kids.

Some of the resources available on the site include: practical strategies and tips; “best picks” in books and games; and information about Kid Capital’s suite of family-oriented financial software, currently in development. One of these products scheduled for release in the near future is Track4, money management software that integrates financial education and real-life money management for families. This release will be followed by a family financial literacy program sponsored by corporations, as well as parent-kid interactive games on money that can be played in the grocery store, on summer vacations, and on road trips.

CONTACTS:

Anna Belyaev
Type A Learning Agency
312.274.9430
info@typea.net

Jeff Semenchuk
Kid Capital LLC
312.443.1285
www.kidcapital.com

About Type A Learning Agency LLC
Type A develops blended learning solutions that drive performance across the enterprise. The company offers custom e-learning development, consulting in learning services, and a line of off-the-shelf products. Type A is a privately held corporation and a certified Woman Business Enterprise.