Type A Learning Agency

Chicago-based startup launches interactive kiosk program for General Motors in the 2000 Auto Show circuit

CHICAGO (20 January 2000) – Type A Learning Agency LLC shone with hometown pride at the 92nd Chicago Auto Show where its popular Build Your Own Pontiac interactive touchscreen kiosk program made its local debut. Build Your Own Pontiac is a key feature in the Pontiac/GMC display in the 2000 Auto Show Circuit.

Kiosks featuring Build Your Own Pontiac have been traveling throughout North America since early November, 1999, when they debuted concurrently at the Boston, MA and Tampa, FL Auto Shows. They will visit 42 cities by the tour’s end at New York City, in April, 2000, with the potential of being seen by an estimated 6 million people.

Type A developed the CD-ROM program in partnership with Pontiac/GMC, Exhibitgroup Giltspur, and BlueWater Visual Services. In a virtual dealership environment, the program guides attendees through choices including body style, trim package, color, and wheel choice, in order to build their personalized Pontiac. When the visitor finishes building their Pontiac, a takeaway piece prints out that includes a picture of the vehicle, its specs, and local dealer contact information. The product features engaging sounds and graphics, 3D animations, and a variety of other special effects, guaranteeing visitors to the Pontiac exhibit a memorable experience.

Type A Learning Agency LLC provides professional e-business and e-commerce solutions for both small enterprises and major corporations, offering total solutions, including strategic planning, information architecture, graphic design, program development, quality assurance testing, and deployment. Products include business-to-business and business-to-consumer websites, web-based training and other applications, CD-ROM products for training and corporate events, and hybrid solutions. Clients include individual entrepreneurs, non-profits, academic institutions, and large corporations, including such locals as University of Chicago Hospitals, Big Shoulders Fund, Arthur Anderson, and Target & Response.

Type A has been a resident of Chicago since June of 1999, and is 100% woman and minority-owned.

CONTACT:

Anna Belyaev
Type A Learning Agency
312.274.9430
info@typea.net

About Type A Learning Agency LLC
Type A develops blended learning solutions that drive performance across the enterprise. The company offers custom e-learning development, consulting in learning services, and a line of off-the-shelf products. Type A is a privately held corporation and a certified Woman Business Enterprise.