Beth Larson, chief operating officer

Beth's role at Type A often resembles that of an air traffic controller at an airport. Never fazed by the incredible number of people, objects, and ideas that our most complex projects fling across her radar screen, Beth always manages to make the right decisions under pressure and to get everyone home on time.

Experience
Beth graduated magna cum laude from Augustana College with a BA in English and Theatre, and earned her MA in Community Arts Management from the University of Illinois, Springfield. She has accrued over ten years of hands-on technical skills and management experience in everything from content development and quality assurance to video and audio production. Beth is also a member of Vistage, the world's largest CEO Membership Organization, and has completed the ASTD Human Resource Development Institute Program.

Beth has managed award-winning projects and served a variety of Type A clients, including the Council of Residential Specialists (CRS), Pfizer, GMC/Pontiac, Sears, and the University of Chicago Hospitals.

What it means to be Type A
Type A is best defined by good ol' Will Shakespeare: "Better three hours too soon, than one minute too late."